Mission and Vision
As the regulator of gambling activity in Great Britain, our mission is to make gambling fairer and safer.
Our Mission
As the regulator of gambling activity in Great Britain, our mission is to make gambling fairer and safer. We do that by licensing and regulating in the public interest and providing advice and guidance.
Our Vision
Our vision is for a fairer and safer gambling market where all consumers and the interests of the wider public are protected.
Our Purpose
To protect consumers and the wider public while maintaining confidence in the integrity of the gambling industry.
Strategy
The Gambling Commission’s Corporate Strategy is structured around five strategic objectives:
1. Protecting children and vulnerable people from gambling-related harm
Gambling related harm is a public health issue requiring a coordinated response. It includes harm to an individual but also the wider impact it can have on family life, access to public services and costs to the community and economy. Our role is to ensure licence holders are acting to minimise the risk of harm.
2. Ensuring a fairer market and more informed consumers
Public perception that gambling is fair and can be trusted has fallen from 49% in 2008 to 29% in 2020, although 47% of British adults report having gambled in the last four weeks. Over the course of this strategy we will work to understand what this drop in perceived trust means, how it affects gambling behaviours and how regulation can be used to deliver better outcomes for consumers.
3.Keeping crime out of gambling
Gambling is a legitimate activity, but it can also present opportunities for crime. The UK’s regulatory framework is considered world leading, particularly in relation to working with partner agencies to detect and prevent crime.
4. Optimise returns to good causes from The National Lottery
The National Lottery is one of the world’s largest lotteries. Since launching in 1994, National Lottery players have collectively raised more than £42billion for 625,000 good causes across the UK, transforming lives and contributing to the arts, sports and heritage sectors and to communities.
5. Improving gambling regulation
We are a risk-based, evidence-led and outcomes-focused regulator.
We have developed and restructured our organisation to ensure that we have the right foundations to regulate effectively now and in future.
